summer brick workout series


Break barriers and move your fitness to new levels with creative and challenging training sessions. These workout sessions will not follow the norm of your general training session.  Look forward to being challenged in new ways!

Tune in your skills and join in some summer fun with our key workout series. For four Wednesdays this summer, join the Coaches at SBR for any or all of workout sessions listed below.

$10 per clinic, or $35 for all four. Non-refundable. If purchased individual session, it is transferable to a different session if you are unable to attend. Please contact SBR to transfer.

SESSION 1 - Super Transitions

NEXT WEEK! Wednesday, May 31st - 6pm - 7:15pm, Fireman's Park, Verona
Efficient transitions can knock of a few minutes in your race!

        Transition Talk - planning ahead for efficient transitions
        Transition skills practice time
        Super sprint triathlon - fun and exciting transition focused workout -
              ~50m swim, ~1 mile bike, ~.25 mile run - how fast can you transition and how many
              super sprints can you finish in 20 minutes!
        Social hour after at the Hop Haus, Main St, Verona

SESSION  2 - Bike / Run Focused Training - HILL REPEATS ON BIKE AND RUN!

Wednesday, June 28th - 6pm - 7:15pm - Sandstone Park, Madison, WI (Manchester Rd / Dolphin Dr)
          Just runners and just cyclists are welcome to join as we will be having relays as well.


SESSION 3 - Swim / Bike Focused Training - location TBD

Wednesday, July 26th - 7pm - 8:15pm - details to come coon

SESSION 4 - Bike / Run / Transitions - Verona High School Track

Wednesday, August 23rd - 6pm - 7:30pm - details to come soon

Register on MINDBODY today!

--Go to the Online Store (upper right hand corner)
--Choose Summer Brick Workout Series
--Choose your sessions of choice
--Check out at the end

ironman wi prep swims

The Coaches at SBR will be providing two supported swims on the Ironman Wisconsin swim course this summer.  Our coaches will be on the water with you providing coaching, guidance and support.

Each swim will include a 15 minute talk about the swim course and how to prepare for it, followed by a 90-minute supported swim.


THIS WEEKEND! Sunday, June 25th

Arrive at 6:15am
Group talk with Q & A at 6:30am
Water entry at 6:45am
90 minute supported swim from 7:00am - 8:30am


Sunday, August 20th

Arrive at 6:15am
Group talk with Q & A at 6:30am
Water entry at 6:45am
90 minute supported swim from 7:00am - 8:30am

$15 per swim. Non-refundable. 

Register on MINDBODY today!

--Go to the Online Store (upper right hand corner)
--Choose IM Swim Prep
--Choose your session(s) of choice
--Check out at the end

2017 madison, wisconsin
half distance triathon day camp
sunday, 21st 7am - noon
click here for details

bikes, brunch & besties


BIKE - We will head out for a rolling 15-mile course that will freshen the legs. This will be a group ride taking you down south, towards Paoli and back.

BRUNCH - Potluck breakfast held at the studio. Bring a breakfast/brunch item to pass. Beverages will be provided by SBR.

BESTIES – Bring your best friend, best family member, best co-worker. Just for bringing someone new to SBR (for the ride or brunch) you’ll receive $10 on your account. If your bestie decides to join us for any of our summer practices and registers that day, you receive $25 on your account.


winter cycling relay challenge

WCRC_FEB17 logo.jpeg

save the date! february 3-4, 2017
registration closed


Wished that the winter time offered the challenge, camaraderie and the fun that the summer race season brings? We have just the thing!

This event is a 24-hour team cycling event. We will accept 7 teams to complete for 24 hours to see what team can ride the most miles. Each team can field 4-24 riders. The event starts on Friday at 5pm with the first rider riding 1 hour. At the top of each hour, a new rider must take their place (after a 5 minute transition) and ride for the next 55 minutes. Each hour we will add mileage covered to your team's overall distance. The team that rides the furthest in 24 hours is the "heavy weight champion" and receives the fame, glory and a championship belt that is passed on like the Stanley Cup to the winning team each year.

For 2017, this will be our 9th event and we will be working with our charity partner, The Wisconsin Bike Federation. Proceeds from the event will be donated to WBF. We are also looking for donations for raffle prizes and our silent auction. If you are interested, please contact us at 608-848-9057.

We only take 7 teams. Registration is online at Registration will be live for team registration on November 1, 2016. Registration if FULL.

Cost per team (to be paid in full via your team captain) will be $675. 

First time to this event? Give us a call, stop in or send an email. 

Some planning reminders...

You must have a minimum of 4 riders and a maximum of 24 riders.

You must have a minimum of 8 hours ridden by females. 

This is for FUN!

After registration occurs, the team captain will receive email updates to pass along to team members. A link will also be sent to captains for team  members to register their waiver and medical information. 

Registration is closed.

There are no refunds for this event.

winter wonderland triathlon
indoor triathlon


registration open!




Wisconsin Triathlon Team is teaming up with SBR and Rocket Bikes, in Verona, WI to bring you the Wisconsin Tri's - Winter Wonderland Triathlon. This is a USAT Sanctioned event and will serve as a qualifying event for Collegiate Nationals in April 2017, and a qualifying event for USAT Age Group Nationals. This will also be open to the general public.  This event is an MWCTC (Midwest Collegiate Triathlon Conference) event.

The triathlon will be held indoors and outdoors. The swim portion of the event will be held at the Verona Community Pool in Verona, WI. The bike portion will be held on the CompuTrainers at SBR Coaching, in Verona, WI. The run portion will held outside starting from SBR Coaching on a marked course.

The distances are:
750m timed pool swim
20k CompuTrainer rolling bike course (must ride your own bike)
5k outdoors flat run

The event will be structured by heat times (based on your 750m swim estimates). First heat at the pool will beging at 7am. With the last heat starting 12:30pm. Bike and run heats will start to coincide with the finish of your swim heat, and allow proper transition time between facilities. 

The event will start at SBR in Verona for packet-pickup. Shuttles will be provided to transport athletes to the Verona Community Pool to arrive in enough time for their heat to start. Shuttles will bring athletes back to SBR for the bike and run segments. 

Parking is available all day at SBR.

Regular email updates will be sent to participants as information needs to be shared.

This event will open for registration starting November 1, 2016.

EARLY BIRD PRICING TILL DECEMBER 31, 2016 - Cost for Collegiate Athletes is $35. For General Population, cost is $55.

REGISTRATION PRICING STARTING JANUARY 1, 2017 - Cost for Collegiate Athletes is $50 and General Population, cost is $65.

For more information, contact your race director, Bill Martin at bill @ sbrcoaching . com or 608-848-9057.


Our hotel of choice is the Holiday Inn Express & Suites in Verona. It is available for $99.95 per room for a king, and $119.95 for two queen. There are 12 rooms blocked of for the collegiate race and 10 blocked off for the age group race. The block code for the WWT is and you can reference the event, the date you are booking, and Triathlon Training Package. 

There are no refunds for this event.

Bike course profile

christmas vacation
cycling at the movies
saturday, december 17, 2016

Join us for our 11th annual Christmas Vacation - Cycling at the Movies  This annual tradition gives us a chance to sweat, laugh, share Christmas cheer and enjoy some camaraderie.

We will provide this showing at 8am. Doors will open 30 minutes prior to the move start and end approximately 90 minutes later. Only 14 spots are available for this Christmas treat. Registration will be available online in October. Class is $20 or $10 plus 2 non-perishable food items for donation.