jessica laufenberg, ma
founder of sbr endurance performance


exercise/biomechanic physiologist
usa triathlon level 2 certified
training peaks university level 1 premium coach
f.i.s.t. advanced professional bike fitter
international Bike Fitters institute level 3

Jessica coaches with a deep background in physiology and biomechanics, as well as years of experience in the field of coaching, racing training and educating. Jessica has been in the health and fitness field for over 21 years. She has a Bachelor in Kinesiology and a Master in Exercise Physiology and Biomechanics. Extensive post-graduate work has been completed in biomechanics, sports performance, muscle balance, posture and gait assessment, muscular injury and rehabilitation, athletic coaching and nutritional education.  She is a USA Triathlon Level II Certified Coach, F.I.S.T Professional Advance Bike Certified, METS Level I Certified, and TrainingPeaks Level I Premium Coach Certified. Previous to being the owner of SBR, she created, owned and built a private training studio for over five years (2001-2006), as well as help create and build a functional fitness facility for three years (2004-2006).

Over the past year, Jessica has brought on business partners and moved Coach Bill Martin into the head coach position. She is currently running the business and spend more time in an endurance coach mentoring roll. She is also spending more time on her bike fitting services. Her goal with SBR and the coaches who are a part of SBR, is to provide personalized, motivated coaching to any individual.  Education and experience are the basis of all her coaching and building a solid foundation for success for every athlete. 

Jessica herself was a basketball player through her entire life up through and into college. Moving onto new journeys, she started the sport of triathlon in 1998 in graduate school. After falling in love with the sport of cycling and triathlon and what it gave back to her, it's been a part of her life ever since. Racing for over 20 years, Jessica has competed in many short to long-distance running, cycling and triathlon events. 

Jessica can be reached at jessica at sbrcoaching dot com.